What Lathrop’s Population Growth Means for Retail Investment
In five years, Lathrop’s population has grown by nearly half. The city grew from an estimated 28,734 residents in 2020 to 42,783 in 2025, a 48.9% increase that is reshaping the market for retailers and commercial developers.
As the population grows, so does the customer base. Continued residential development is bringing more households, more purchasing power and greater demand across retail and service categories, creating new opportunities for commercial investment.
More Rooftops, More Retail Demand
Lathrop’s growth is backed by significant residential development throughout the city, including Stanford Crossing, River Islands and Central Lathrop. Thousands of new homes have already been added, with more development in the pipeline.
For retailers and commercial developers, each new household expands the potential customer base and increases demand for shopping, dining, services and experiences. As more households come online, the market can support a broader mix of businesses and new retail development opportunities.
Lathrop’s Growing Consumer Base
Lathrop’s consumer profile adds another reason for retailers to take notice. More than 30% of residents are under age 18, average household size is nearly four people and median household income is approximately $126,421 according to the latest U.S. Census Bureau data.
Together, rapid population growth, family households and strong household income strengthen the case for retail investment in Lathrop across a wide range of categories.
Local Demand Meets Regional Traffic
Stanford Crossing connects Lathrop’s expanding residential base with significant regional traffic. Located along Interstate 5, the community offers more than 5,000 feet of freeway frontage and exposure to approximately 156,000 vehicles passing the site each day.
That visibility extends the potential customer base to commuters, travelers and consumers throughout the region, giving retailers an opportunity to capture demand from both nearby households and customers beyond Lathrop. Learn more about how traffic and access drive site selection at Stanford Crossing.
Commercial Momentum Is Already Building
Major retailers are already responding to the opportunity in Lathrop. AutoZone is open at Stanford Crossing, Sam’s Club is under construction and additional commercial development is progressing at Stanford Crossing North and South.
That activity adds commercial momentum as the residential base expands, giving businesses considering Lathrop the opportunity to establish a presence alongside national brands.
Find Your Opportunity at Stanford Crossing
Stanford Crossing puts businesses at the center of Lathrop’s growth, bringing together a strong consumer base, regional visibility and growing commercial momentum.
Stanford Crossing North offers approximately 80 acres, while Stanford Crossing South offers approximately 46 acres. Parcels are divisible for a variety of commercial uses, creating opportunities for retailers, restaurants, healthcare providers, service businesses and other concepts looking to establish or expand their presence in Lathrop. With thousands of new households already in place and continued residential development ahead, Stanford Crossing offers commercial opportunities positioned to capture Lathrop’s growing demand for years to come.
Contact CBRE to learn more about available properties at Stanford Crossing.